Katie Bowen- Marketing Coordinator

Dynamic and results-driven Digital Marketing Coordinator.

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Digital Marketing Coordinator

Dynamic and results-driven Digital Marketing Coordinator with proven expertise in leveraging social media platforms to drive brand engagement, enhance revenue, and optimize digital marketing strategies. Adept at utilizing a variety of tools and platforms to develop and execute compelling digital campaigns that resonate with target audiences and achieve business objectives.

SKILLS 

Social Media Platforms: Facebook, X (Twitter), Instagram, Threads, TikTok, YouTube

Digital Marketing Tools: Canva, Hootsuite, Loomly,  Constant Contact, BigCommerce, WordPress, Squarespace, Zoom, Semrush

Content Creation & Design: Graphic design, video creation, content writing

E-commerce Management: Product listing optimization, sales strategy, customer experience

Data Analysis: Performance metrics, ROI analysis, market trend identification

Microsoft: Excel, PowerPoint, Word, Teams 

Other Skills: WordPress, HTML, CSS, SalesForce, Pardot, Outfunnel, Google Analytics/AdWords

  

EXPERIENCE 

Digtal Markeitng Coordiantor, PlanITROI
August 2021-August 2024

Brand: Acer Recertified

  • Revenue Growth: Managed social media strategies and campaigns across multiple platforms, maintaining revenue between $1.5 million and $2 million from 2021 to 2023. Achieved a peak revenue of over $1.2 million at the time of contract termination with Acer, with projections estimating over $2 million.

  • Social Media Management: Developed and executed comprehensive social media strategies across Facebook, X (formerly Twitter), Instagram, Threads, TikTok, and YouTube. Utilized Hootsuite for scheduling, monitoring, and analyzing social media performance.

  • Data Reporting: Compiled and analyzed key performance indicators (KPIs) for monthly metric reports.

  • Content Creation: Designed and created visually appealing content using Canva, tailored to each platform to engage and attract target audiences.

  • Email Marketing: Implemented effective email campaigns using Constant Contact, driving customer engagement and retention.

  • E-commerce Management: Enhanced online presence and sales through BigCommerce, optimizing product listings, promotions, and user experience.

  • Performance Analysis: Monitored and analyzed social media metrics and website analytics to adjust strategies for improved performance and ROI.

Brand: PlanITROI

  • Email Marketing: Used Outfunnel and Constant Contact to design and execute targeted email campaigns.

  • Campaign Strategy: Experienced in setting up email campaigns aimed at acquiring clients within the IT Asset Disposition (ITAD) industry, specifically targeting hospitals, large corporations, and government agencies.

  • Client Engagement: Skilled in engaging companies to support their Environmental, Social, and Governance (ESG) goals, with a focus on the environmental aspects of ITAD, including refurbishing and reducing e-waste.


Digital Marketing Coordinator, Reading Truck Group
February 2020-April 2021 

  • Social Media Management: Maintained and managed Reading Truck Body’s social media presence across Facebook, LinkedIn, Twitter, and YouTube. Used Loomly to create and schedule posts across platforms, ensuring consistent and engaging content delivery.

  • Community Engagement: Monitored and responded to comments and messages on all social media platforms, initiating internal investigations when necessary.

  • Vendor Coordination: Collaborated with vendors to maintain a consistent posting schedule and facilitated the smooth transition of social media account management between vendors.

  • Performance Metrics: Achieved continuous follower growth and maintained an engagement rate higher than the industry average across all social platforms.

  • Email Marketing: Created promotional emails using Pardot, and integrated it with Salesforce to manage distributor, customer, and dealer lists.

  • Data Reporting: Compiled and analyzed key performance indicators (KPIs) for monthly metric reports.

  • Website Maintenance: Updated content and graphics for Readingbody.com and Readingequipment.com, managing two highly customized and complex WordPress platforms.

  • Project Planning: Participated in the planning and development of a project to merge the two websites and integrate an e-commerce platform.

  • Competitive Analysis: Conducted in-depth research on sister companies’ websites and social media networks to support corporate-level rebranding efforts.

  • SEO and Social Media Monitoring: Collected data on competitors’ social media activities and SEO performance to ensure Reading Truck Body maintained a competitive edge.

  • Brand Compliance: Conducted a comprehensive analysis of distributor websites to assess brand compliance and identify cross-promotional opportunities.

  • Website Development: Redeveloped a section of the WordPress site to accurately display approved third-party distributors.

  • Salesforce Management: Organized Salesforce accounts and contacts to align with the new distributor loyalty program requirements.

  • Comprehensive Audit: Assisted in creating a thorough and complete inventory of all physical and digital representations of the Reading logo across all sixteen locations.

Web Developer, Action Fabrication and Truck Equipment
July 2013-February 2020

 

  • Website Development: Developed and launched the Action and J&B Truck Parts websites using GoDaddy CMS in 2014. Created a Bailment website using HTML, CSS, and PHP in 2015, enabling users to view GMC, RAM, RAM Business Link, and Chevrolet Bailment inventories.

  • WordPress Migration: Converted the Action, J&B, and Parts websites to WordPress between 2015 and 2016. Redesigned Action’s WordPress website in 2019 for enhanced functionality and user experience.

  • Social Media Management: Established and managed social media platforms for Action and J&B, including Facebook, LinkedIn, Instagram, Twitter, Google+, and YouTube, ensuring consistent brand presence across channels.

  • Email Marketing: Set up accounts with Constant Contact to create and distribute targeted email marketing campaigns to various customer segments, including general customers, municipal clients, and dealership partners involved in the Bailment program.

  • Customer List Management: Developed and maintained comprehensive customer lists within Constant Contact, utilizing data from website forms and contacts provided by the Bailment and Sales teams.

  • Graphic Design: Edited and manipulated images for use on websites, social media, email campaigns, and print marketing materials such as flyers and event packets.

  • Branding and Print Design: Redesigned logos for scalability and versatility, including black-and-white and PNG formats. Created and designed brochures, front office announcement flyers, and sales literature to support marketing initiatives.

 

Past Experience 

  • Brown and Brown Web Developer Contract February 2013-March 2013 

  • Darden Restaurants Web Developer Contract September 2012-October 2012 

  • Marriott Vacations Worldwide-Front End Developer June 2010-December 2011 

  • Russell Green Web Designer Consulting June 2009-May 2010 

  • Adayna (Vertex Solutions, Inc) Web Developer January 2010-April 2010 

  • Production Engineer Striata November 2008-April 2009

  • Universal Studios Web Designer March 2008-May 2008 

  • Xcellimark Web Developer February 2008-February 2008 

  • Forbes & Associates Web Designer January 2008-January 2008 

  • Douglas Graphic Design & Marketing December 2007-December 2007 

  • Universal American Insurance (UAFC) Web Content Editor December 2007-December 2007 

  • Central Florida Commercial Association of Realtors Web Designer May 2007-October 2007 

  • Marriott Vacation Club International Web Developer February 2007-May 2007 

  • Kitcorp Web Designer August 2006-February 2007 

  • Heart of Florida United Way Web Designer March 2005-October 2005   

 

EDUCATION  

BS in Information Technology, University of Central Florida

Graduated: May 2006